Case
Studies
01
Anmare S.C.
Thanks to optimisation and the synergy of Google Ads with Meta Ads, I managed to cut the customer acquisition cost by more than half – from PLN 235 to PLN 115 – and generate 43% more leads in the challenging, competitive finance industry.
06
Anmare
The main goal of the activities was to increase the number of leads and reduce their acquisition cost. The client came to me with a specific challenge. I quickly determined that to achieve satisfactory results within a reasonable budget, performance marketing activities should be implemented in Google and on Meta platforms, where – as the persona analysis showed – her potential clients are located. Due to time and cost constraints, we rejected positioning (SEO). By leveraging the synergy of these two channels and remarketing, excellent results were achieved: the cost per lead dropped by more than half, while the number of leads increased by 43%.
01
3D Estate
Ltd.
The goal of the cooperation with an international provider of virtual developer mock-ups was to demonstrate the profitability of global B2B performance marketing campaigns and comprehensive SEO support – from content strategy and link building, to keyword optimisation and on-site audits of a new headless website, as well as support for social media activities.
06
3D Estate
After analysing the current situation, I proposed a long-term SEO strategy and scaling of the marketing budget, which was crucial for conducting lead nurturing activities in so many markets simultaneously. I focused on performance marketing campaigns in Europe, the USA, Canada, and India – with results that speak for themselves. I supplemented these activities with YouTube podcast SEO optimisation and social media communication, with a particular focus on the DACH market.
01
Nowe Wnętrze
S.C.
A two-person team managed to generate PLN 300,000 in revenue, and a total of four such teams were operational. I also acquired projects through cooperation with architects and interior design brands (including Balma). I also developed strong visibility in search results (SEO, local SEO, and GEO).
06
New Interior
Initially, I focused on streamlining marketing processes and adapting them to Polish law. I implemented campaigns focused on lead generation, took care of website positioning (including local SEO), and built the brand's presence in LLM-based search engines. Additionally, I carried out direct sales activities – both handling incoming leads and conducting active sales prospecting.
01
Niewczas Strawberry Plant Nursery
Supervising the web analytics research program, auditing all marketing activities, and a complete overhaul of the digital marketing strategy. Achieving the best sales result in the B2B channel in 5 years, increasing B2C sales by 164%, and establishing the brand in 2nd place in its category on Allegro.
06
Niewczas Strawberry Plant Nursery
We started by organising analytics and defining goals (micro- and macro-conversions). Then, I conducted an audit of previous marketing activities, developed a keyword strategy, and implemented new advertising formats – including product campaigns, Performance Max, and YouTube activities. Thanks to continuous optimisation, we achieved the results described above. The project was complemented by the analysis and audit of the Allegro account, along with the implementation of new promotion methods, which led to the project's complete success.